Last Saturday (17th December 2016) we officially opened our new absinthe shop in the heart of Freiburg, in the Black Forest, Germany. We have to admit to a certain amount of pride at how Die Alte Apotheke – The Old Pharmacy – has turned out after months of preparation.
Now we have the opportunity to introduce a lot more people to our favorite beverage, and to be able to enchant our visitors with the absinthe ritual in person. For us it’s important that everyone who comes through our doors can learn about absinthe – as much as they want to, that is – and gets the best advice possible from one of us.
With this goal in mind, we started the great task of how our shop would look, and deciding which absinthe to present (the answer – only what we would drink ourselves). Once that was decided, the the real work started: restoring and decorating the pharmacy and its beautiful original furniture within the space of only a couple of weeks.